MIS Quarterly - Special issue on IS curricula and pedagogy
The antecedents and consequents of user perceptions in information technology adoption
Decision Support Systems
Information Rules: A Strategic Guide to the Network Economy
Information Rules: A Strategic Guide to the Network Economy
Bringing non-adopters along: the challenge facing the PC industry
Communications of the ACM - Digital rights management
Opening the "Black Box" of Network Externalities in Network Adoption
Information Systems Research
Internet self-efficacy and electronic service acceptance
Decision Support Systems
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
A Choice Model for the Selection of Computer Vendors and Its Empirical Estimation
Journal of Management Information Systems
Journal of Management Information Systems
Research Note---Social Interactions and the “Digital Divide”: Explaining Variations in Internet Use
Information Systems Research
Adoption of electronic trading at the International Securities Exchange
Decision Support Systems - Special issue: Economics and information systems
Conceptualizing and Testing a Social Cognitive Model of the Digital Divide
Information Systems Research
Innovating mindfully with information technology
MIS Quarterly
Examining network externalities and network structure for new product introduction
Information Technology and Management
Cognitive-based evaluation of consumption fads: An analytical approach
Decision Support Systems
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Researchers have identified network effects as one of the major drivers for the adoption and diffusion of household technologies. However, the mechanisms and social contexts through which network effects induce technology adoption are unclear. In this paper, we investigate the adoption of household computers using the dataset from the 1989-2003 Computer and Internet Supplement to the Current Population Surveys (CPS). We argue that social influence and learning play a dominant role in inducing the adoption of home computers, and workplaces and schools are important channels through which network effects take place. We find that recent adopters have a stronger impact than distant adopters on future computer adoptions. When the adoption rate is low, channels play a more important role, but their effects diminish as the adoption rate grows. We also find that diffusion channels are more effective for first-time adoption than for repeat purchases. Overall, our study provides important theoretical, policy, and managerial implications.