Bringing non-adopters along: the challenge facing the PC industry

Authors:
Susan A. Brown;Viswanath Venkatesh
Affiliations:
Indiana University, Bloomington, IN;University of Maryland, College Park, MD
Venue:
Communications of the ACM - Digital rights management
Year:
2003

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Abstract

Until holdout buyers are convinced a PC will operate like a workhorse home appliance, PC sales will continue to stall.