Let's blog!: a social cognitive perspective of intention to use blog

Authors:
Kai-Yu Wang;Wen-Hai Chih;Dan-Yao Jhong
Affiliations:
Brock University, St. Catharines, Ontario, Canada;National Dong Hwa University, Shoufeng, Hualien, Taiwan;National Dong Hwa University, Shoufeng, Hualien, Taiwan
Venue:
Proceedings of the 11th International Conference on Electronic Commerce
Year:
2009

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Abstract

With the development of Web 2.0, weblogs (blogs) have been a popular application that people use for social networking. Scant research has investigated determinants of people's intention to use blog for social interaction. Based on Social Cognitive Theory (SCT), we developed a model and empirically test this model with 348 blog users. The results indicated that self-efficacy, positive outcome expectations, and negative outcome expectations significantly and directly influence people's intention to use blog for social interaction. Past experience, behavior modeling, and verbal persuasion impact people's intention to use blog for social interaction via self-efficacy or outcome expectations.