Introduction: personalized views of personalization
Communications of the ACM
Automatic personalization based on Web usage mining
Communications of the ACM
Computer-Aided Multivariate Analysis
Computer-Aided Multivariate Analysis
Understanding it adoption decisions in small business: integrating current theories
Information and Management
Internet self-efficacy and electronic service acceptance
Decision Support Systems
International Journal of Information Management: The Journal for Information Professionals
The Moderating Effect of Transaction Experience on the Decision Calculus in On-Line Repurchase
International Journal of Electronic Commerce
Electronic Commerce Research and Applications
To Bid or to Buy?: Online Shoppers' Preferences for Online Purchasing Channels
International Journal of E-Business Research
Functional Modelling and Analysis of IDM E-Tailer Platforms
International Journal of E-Business Research
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This research was initiated in an attempt to understand customer intentions towards purchasing from an Internet bookstore. Ajzen's theory of planned behavior was used to predict the intentions and behavior of different customer groupings based on their lifestyle and personality. Factor and cluster analyses were used to segment the sample into three clusters. Data were then collected in seven colleges in Taiwan. After analyzing the results, various relationships between attitudes, subjective norms, perceived behavioral control, behavioral intention and real behavior were determined for the different groups.