Evaluating measurement models for web purchasing ntention

Authors:
Bing-Yi Lin;Ping-Ju Wu;Chi-I Hsu
Affiliations:
Department of Information Management, Kainan University, Taiwan, ROC;Department of Information Management, Yuan Ze University, Taiwan, ROC;Department of Information Management, Kainan University, Taiwan, ROC
Venue:
Proceedings of the 2007 conference on Human interface: Part II
Year:
2007

Citing 6
Cited 0

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Abstract

This study is mainly to evaluate measurement models for web purchasing intention, which reflects to a tendency of attitudes and behaviors toward the online purchasing behaviors. Four dimensions of web purchasing intention are proposed based on a literature review, including (1) Information Provision: product-related information that e-retailing users receive from the Internet; (2) Alternative Evaluation: issues that affect an individual's decision making when purchasing online; (3) Customer Service: services that e-retailing websites offer for customers in the e-transactions and post-sale process; (4) Price: the final dealing prices of products on e-retailing websites. This study developed a questionnaire and delivered to consumers with web purchasing experience. The method of Structural Equation Modeling (SEM) is adopted to verify the internal quality of the proposed measurement.