Neural networks and fuzzy systems: a dynamical systems approach to machine intelligence
Neural networks and fuzzy systems: a dynamical systems approach to machine intelligence
Fuzzy sets and fuzzy logic: theory and applications
Fuzzy sets and fuzzy logic: theory and applications
What makes Web sites credible?: a report on a large quantitative study
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
International Journal of Uncertainty, Fuzziness and Knowledge-Based Systems
Consumer trust in an Internet store
Information Technology and Management
E-Commerce User Experience
Developing trust in internet commerce
CASCON '03 Proceedings of the 2003 conference of the Centre for Advanced Studies on Collaborative research
A fuzzy approach to value and culture assessment and an application
International Journal of Approximate Reasoning
The social dimensions of the security of internet banking
Journal of Theoretical and Applied Electronic Commerce Research
Evaluation of electronic maritime services using fuzzy logic techniques
International Journal of Business Information Systems
Expert Systems with Applications: An International Journal
An integrated fuzzy-lp approach for a supplier selection problem in supply chain management
Expert Systems with Applications: An International Journal
Do web sites change customers' beliefs? A study of prior-posterior beliefs in e-commerce
Information and Management
International Journal of Business Information Systems
E-commerce evolution: a Gulf region review
International Journal of Business Information Systems
Using a fuzzy classification approach to assess e-commerce Web sites: An empirical investigation
ACM Transactions on Internet Technology (TOIT)
Information Systems Research
Developing a practical framework for ERP readiness assessment using fuzzy analytic network process
Advances in Engineering Software
Consumer perception of interface quality, security, and loyalty in electronic commerce
Information and Management
Fuzzy integrated vulnerability assessment model for critical facilities in combating the terrorism
Expert Systems with Applications: An International Journal
Are fuzzy sets a reasonable tool for modeling vague phenomena?
Fuzzy Sets and Systems
A survey of factors influencing people's perception of information security
HCI'07 Proceedings of the 12th international conference on Human-computer interaction: applications and services
Increasing trust in mobile commerce through design aesthetics
Computers in Human Behavior
The influence of the commercial features of the Internet on the adoption of e-commerce by consumers
Electronic Commerce Research and Applications
A model of customers' initial trust in unknown online retailers: an empirical study
International Journal of Business Information Systems
A fuzzy expert system (FES) tool for online personnel recruitments
International Journal of Business Information Systems
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Human perception and judgment of website security is characterised by a high degree of subjectivity, abstraction and vagueness. This makes fuzzy set theory an effective tool to guide towards assessing e-commerce security perception. In this study, we propose a new approach to assess e-commerce security perception, which is based on fuzzy classification techniques. We first present a practical e-commerce security assessment framework which is based on a comprehensive set of security features. Using fuzzy set theory, we provide website users with the flexibility to assign linguistic judgment terms to each security feature, as well as weights to reflect different perceived levels of features| importance. A case study is conducted to showcase the usefulness of the proposed solution. The framework and approach presented in this study can be useful in assisting e-commerce firms evaluate the current state of customer perception of their websites| security and identify areas which must be improved.