Building and testing a causal model of an information technology's impact
ICIS '89 Proceedings of the tenth international conference on Information Systems
Adoption intention in GSS: relative importance of beliefs
ACM SIGMIS Database - Special double issue: diffusion of technological innovation
Building consumer trust online
Communications of the ACM
Consumer trust in an Internet store
Information Technology and Management
Trust Transfer on the World Wide Web
Organization Science
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
Factors influencing the adoption of web-based shopping: the impact of trust
ACM SIGMIS Database
Understanding consumer trust in Internet shopping: A multidisciplinary approach
Journal of the American Society for Information Science and Technology
Testing a causal model of end-user application effectiveness
Journal of Management Information Systems
Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies
Journal of Management Information Systems
A Research Agenda for Trust in Online Environments
Journal of Management Information Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Consumer trust and distrust: An issue of website design
International Journal of Human-Computer Studies
Adoption of Open Source Software: The role of social identification
Decision Support Systems
Consumer's decision to shop online: The moderating role of positive informational social influence
Information and Management
Electronic Commerce Research and Applications
A fuzzy classification approach to assess e-commerce security perception
International Journal of Business Information Systems
Factors Affecting Bloggers' Knowledge Sharing: An Investigation Across Gender
Journal of Management Information Systems
Cultural Signifiers of Web Site Images
Journal of Management Information Systems
Understanding sustained participation in transactional virtual communities
Decision Support Systems
Understanding users' initial trust in mobile banking: An elaboration likelihood perspective
Computers in Human Behavior
Computers in Human Behavior
Journal of Global Information Management
Factors Affecting Bloggers' Knowledge Sharing: An Investigation Across Gender
Journal of Management Information Systems
XBRL: A New Global Paradigm for Business Financial Reporting
Journal of Global Information Management
XBRL: A New Global Paradigm for Business Financial Reporting
Journal of Global Information Management
Advice sharing between paired users in online travel planning
Journal of Theoretical and Applied Electronic Commerce Research
International Journal of Information Management: The Journal for Information Professionals
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Building consumer trust is important for new or unknown Internet businesses seeking to extend their customer reach globally. This study explores the question: Should website designers take into account the cultural characteristics of prospective customers to increase trust, given that different trust-building web strategies have different cost implications? In this study, we focused on two theoretically grounded practical web strategies of customer endorsement, which evokes unit grouping, and portal affiliation, which evokes reputation categorization, and compared them across two research sites: Australia (individualistic culture) and Hong Kong (collectivistic culture). The results of the laboratory experiment we conducted, on the website of an online bookstore, revealed that the impact of peer customer endorsements on trust perceptions was stronger for subjects in Hong Kong than Australia and that portal (Yahoo) affiliation was effective only in the Australian site. A follow-up study was conducted as a conceptual replication, and provided additional insights on the effects of customer endorsement versus firm affiliation on trust-building. Together, these findings highlight the need to consider cultural differences when identifying the mix of web strategies to employ in Internet store websites.