Developing trust in internet commerce

  • Authors:
  • Ildemaro Araujo;Iván Araujo

  • Affiliations:
  • School of Computer Science, Carleton University, 1125 Colonel By Drive, Ottawa, Canada K1S 5B6;School of Computer Science, Carleton University, 1125 Colonel By Drive, Ottawa, Canada K1S 5B6

  • Venue:
  • CASCON '03 Proceedings of the 2003 conference of the Centre for Advanced Studies on Collaborative research
  • Year:
  • 2003

Quantified Score

Hi-index 0.00

Visualization

Abstract

Since the success of Web-based businesses depends essentially on their customers, consumers' trust is critical for Internet commerce. This article outlines essential issues that may affect customers' trust on Web sites or vendors. It also discusses key elements that can be used to improve the visitors' sense of trustworthiness on Web sites.