Do web sites change customers' beliefs? A study of prior-posterior beliefs in e-commerce

Authors:
Fatemeh "Mariam" Zahedi;Jaeki Song
Affiliations:
Lubar School of Business, University of Wisconsin-Milwaukee, Milwaukee, WI, United States;Information Systems and Quantitative Sciences, Rawls College of Business Administration, Texas Tech University, Milwaukee, WI, United States
Venue:
Information and Management
Year:
2009

Citing 16
Cited 2

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Abstract

Self-efficacy has been used to predict the level of performance or usage of IT. The psychological literature has suggested, however, that rather than promoting behavior, it can lead to overconfidence and reduce performance over time. We investigated ...