A structural model of end user computing satisfaction and user performance
Information and Management
Building consumer trust online
Communications of the ACM
Consumer trust in an Internet store
Information Technology and Management
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
Beyond concern: a privacy-trust-behavioral intention model of electronic commerce
Information and Management
Development of measures of online privacy concern and protection for use on the Internet
Journal of the American Society for Information Science and Technology
Digital Relationships in the "MySpace" Generation: Results From a Qualitative Study
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Towards a Gravity-Based Trust Model for Social Networking Systems
ICDCSW '07 Proceedings of the 27th International Conference on Distributed Computing Systems Workshops
Communications of the ACM
Revisiting the role of web assurance seals in business-to-consumer electronic commerce
Decision Support Systems
Looking at, looking up or keeping up with people?: motives and use of facebook
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Internet social network communities: Risk taking, trust, and privacy concerns
Computers in Human Behavior
Imagined communities: awareness, information sharing, and privacy on the facebook
PET'06 Proceedings of the 6th international conference on Privacy Enhancing Technologies
An empirical analysis of consumers' protection toward e-commerce transactions in Malaysia
International Journal of Business Information Systems
The psychology behind QR codes: User experience perspective
Computers in Human Behavior
International Journal of Business Information Systems
Theories in online information privacy research: A critical review and an integrated framework
Decision Support Systems
Investigating the Engage in Electronic Societies via Facebook in the Arab World
International Journal of Technology and Human Interaction
Computers in Human Behavior
International Journal of Information Management: The Journal for Information Professionals
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Social network services (SNS) focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. This study examines security, trust, and privacy concerns with regard to social networking Websites among consumers using both reliable scales and measures. It proposes an SNS acceptance model by integrating cognitive as well as affective attitudes as primary influencing factors, which are driven by underlying beliefs, perceived security, perceived privacy, trust, attitude, and intention. Results from a survey of SNS users validate that the proposed theoretical model explains and predicts user acceptance of SNS substantially well. The model shows excellent measurement properties and establishes perceived privacy and perceived security of SNS as distinct constructs. The finding also reveals that perceived security moderates the effect of perceived privacy on trust. Based on the results of this study, practical implications for marketing strategies in SNS markets and theoretical implications are recommended accordingly.