Applying virtual reality for trust-building e-commerce environments

Authors:
Panagiota Papadopoulou
Affiliations:
University of Athens, Department of Informatics and Telecommunications, Panepistimioupolis, 157 71, Athens, Greece
Venue:
Virtual Reality
Year:
2007

Citing 0
Cited 6

Understanding purchasing behaviors in a virtual economy: Consumer behavior involving virtual currency in Web 2.0 communities

Interacting with Computers
Modelling Trust in Artificial Agents, A First Step Toward the Analysis of e-Trust

Minds and Machines
The effects of trust, security and privacy in social networking: A security-based approach to understand the pattern of adoption

Interacting with Computers
The case for e-trust

Ethics and Information Technology
Handling subjective user feedback for reputation computation in virtual reality

UMAP'11 Proceedings of the 19th international conference on Advances in User Modeling
The Effect of E-Commerce Websites' Colors on Customer Trust

International Journal of E-Business Research

Quantified Score

Hi-index	0.00

Visualization

Abstract

The application of virtual reality in e-commerce has enormous potential for transforming online shopping into a real-world equivalent. However, the growing research interest focuses on virtual reality technology adoption for the development of e-commerce environments without addressing social and behavioral facets of online shopping such as trust. At the same time, trust is a critical success factor for e-commerce and remains an open issue as to how it can be accomplished within an online store. This paper shows that the use of virtual reality for online shopping environments offers an advanced customer experience compared to conventional web stores and enables the formation of customer trust. The paper presents a prototype virtual shopping mall environment, designed on principles derived by an empirically tested model for building trust in e-commerce. The environment is evaluated with an empirical study providing evidence and explaining that a virtual reality shopping environment would be preferred by customers over a conventional web store and would facilitate the assessment of the e-vendor’s trustworthiness.