Investigating the Engage in Electronic Societies via Facebook in the Arab World

  • Authors:
  • Saad Ghaleb Yaseen;Khaled Saleh Al Omoush

  • Affiliations:
  • Department of Economics and Administrative Sciences, Al-Zytoonah University of Jordan, Amman, Jordan;Department of Management Information Systems, Al-Zytoonah University of Jordan, Amman, Jordan

  • Venue:
  • International Journal of Technology and Human Interaction
  • Year:
  • 2013

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Abstract

The purpose of this study is to develop and validate a comprehensive framework to elucidate the relationship between members' motivations, attitudes, behavior, and usage patterns of Social Networking Sites SNSs as a platform of Electronic Societies e-societies focusing on Facebook social networking platform. A questionnaire survey method was used to collect data. The sample included Facebook users from six Arab countries. Structural Equation Modeling SEM, using EQS, was conducted to analyze the data. The results indicated that motivations to engage in e-societies via Facebook, including self-presentation, social interaction, and curiosity, play a pivotal role in explaining Facebook user's attitudes, electronic behavior, and usage patterns. The findings suggest that Facebook has succeeded in providing the fundamental building blocks of e-society construction and copying the features of physical societies, satisfying the basic human needs of social networking. The present study contributes to a deeper understanding of why and how people join the SNSs as a major standardized instrument in building the universal e-societies across boundaries, languages, and cultures.