Cross-Cultural Analysis of Social Network Services in Japan, Korea, and the USA

Authors:
Aaron Marcus;Niranjan Krishnamurthi
Affiliations:
Aaron Marcus and Associates, Inc., Berkeley, USA CA, 94708;Aaron Marcus and Associates, Inc., Berkeley, USA CA, 94708
Venue:
IDGD '09 Proceedings of the 3rd International Conference on Internationalization, Design and Global Development: Held as Part of HCI International 2009
Year:
2009

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Abstract

The techniques of cross-cultural analysis of Websites based on culture models are used to examine user-interface components (the metaphors, mental models, navigation, interaction, and appearance) of social networking sites in three countries. The authors note and evaluate patterns of similarity and difference in the Website designs that seem to link social networking sites by culture dimensions.