Cultural variations in virtual spaces design

  • Authors:
  • Antonella De Angeli

  • Affiliations:
  • University of Manchester, Manchester Business School, Booth Street west, UK-M15 6PB, Manchester, UK

  • Venue:
  • AI & Society - Special Issue: Enculturating Human-Computer Interaction, Guest Editors: M. Rehm, Y. Nakano, E. André, T. Nishida
  • Year:
  • 2009

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Abstract

This paper reports two studies investigating the role of culture on the design and personalisation of virtual spaces. The first study was a systematic analysis of 60 MSN virtual spaces belonging to British and Chinese students. The analysis concentrated on design patterns and communication style. The second study was an on-line survey designed to compare the relative importance of cultural values and personality traits on self-reported behaviour with, and preferences for, virtual space design. Results highlighted the importance of culture on design and communication in virtual spaces. Implications for interaction design are discussed.