A familiar face(book): profile elements as signals in an online social network
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Cultural variations in virtual spaces design
AI & Society - Special Issue: Enculturating Human-Computer Interaction, Guest Editors: M. Rehm, Y. Nakano, E. André, T. Nishida
User experience specification through quality attributes
INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part IV
HCSE'12 Proceedings of the 4th international conference on Human-Centered Software Engineering
A three-level approach to the study of multi-cultural social networking
OCSC'13 Proceedings of the 5th international conference on Online Communities and Social Computing
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Online self-presentation, defined as the way people present themselves through profiles, blogs, photo albums, etc., forms the basis of much of the interpersonal relationship building taking place in social networking platforms such as Windows Live Space. However, little is known about how people make sense of this information, particularly if presenter and audience do not have a common cultural background. This study investigated the effectiveness of cross-cultural online communication by measuring the cross-cultural social perception of specially constructed online representations of a typical British and a typical Chinese person. The representations were based on a 7-dimensional characterization of cultural differences derived from a review of the literature. The findings suggested that cultural characterization embedded in online communication affects the social perception of others, that it can trigger stereotypes, and that it has consequences for establishing relationships. Implications for the design of social networking platforms are discussed.