Extending the TAM for a World-Wide-Web context
Information and Management
Exploring Hospitals' Adoption of Information Technology
Journal of Medical Systems
Computers in Human Behavior
The effect of service employees' technology readiness on technology acceptance
Information and Management
A meta-analysis of the technology acceptance model
Information and Management
Techno-Ready Marketing: How and Why Your Customers Adopt Technology
Techno-Ready Marketing: How and Why Your Customers Adopt Technology
Exploring user adoption of mobile banking: an empirical study in China
International Journal of Information Technology and Management
The motivations for citizens' adoption of e-government: an empirical study in the UAE
International Journal of Business Information Systems
International Journal of Information Technology and Management
International Journal of Business Information Systems
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The study presents an integrated framework to analyse factors influencing consumer's acceptance of online banking services and tests its validity in the Indian context. The framework draws from two basic models most widely used in literature namely the technology acceptance model TAM and the technology readiness TR model. The results validate the basic TAM hypothesis that the intention to use internet banking is predicted by the two factors of perceived usefulness and perceived ease of using online banking technology. Age, gender and TR profiles moderate the relationship between the two factors and the behavioural intention to use internet banking. Trust in the bank was found to be another key factor driving a customer's intention. Knowledge of the customer demographics and TR profiles and how they influence his acceptance of internet banking can enable banks to understand their customers better and design tailor made marketing efforts towards activation.