Perceived risks and customer needs of geographical accessibility in electronic commerce

Authors:
Sung-Eui Cho
Affiliations:
College of Business Administration & Institute of Business and Economics Research, Gyeongsang National University, Gyeongnam 660-701, Republic of Korea
Venue:
Electronic Commerce Research and Applications
Year:
2010

Citing 14
Cited 2

Building consumer trust online

Communications of the ACM
Transference as a means of building trust in World Wide Web sites

ICIS '99 Proceedings of the 20th international conference on Information Systems
On risk, convenience, and Internet shopping behavior

Communications of the ACM
Initial trust, perceived risk, and the adoption of internet banking

ICIS '00 Proceedings of the twenty first international conference on Information systems
A Step-by-Step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling

A Step-by-Step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling
Consumer trust in an Internet store

Information Technology and Management
A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology

Information Systems Research
What drives mobile commerce? An empirical evaluation of the revised technology acceptance model

Information and Management
A multidimensional trust formation model in B-to-C e-commerce: a conceptual framework and content analyses of academia/practitioner perspectives

Decision Support Systems
A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

Decision Support Systems
Trust and Satisfaction, Two Stepping Stones for Successful E-Commerce Relationships: A Longitudinal Exploration

Information Systems Research
Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition

Management Science
Factors affecting customer needs of geographical accessibility in electronic commerce

Electronic Commerce Research and Applications
Customer Knowledge Management and E-commerce: The role of customer perceived risk

International Journal of Information Management: The Journal for Information Professionals

A structural equation modelling approach for Malaysian consumers' perspectives on e-commerce B2C transactions

International Journal of Business Information Systems
A study on usage of IT and its implications on e-procurement in Indian organisations

International Journal of Business Information Systems

Quantified Score

Hi-index	0.00

Visualization

Abstract

Customer needs of geographical accessibility still plays an important role in electronic commerce, though the extent to which it does so varies according to the characteristics of products, services and the market strategies of firms. In this study, factors affecting customer needs of geographical accessibility and their structural relationships were investigated through a customer survey and statistical analysis using the methods of confirmatory factor analysis and structural equation modeling. The result shows that the three independent factors, unease of delivery, complexity of services, and trust and reliability affect significantly customer needs of geographical accessibility, with perceived risks of distant orders being a mediating factor in the relationship.