Trust in e-commerce

Authors:
A.F. Salam;Lakshmi Iyer;Prashant Palvia;Rahul Singh
Affiliations:
University of North Carolina at Greensboro;University of North Carolina at Greensboro;University of North Carolina at Greensboro;University of North Carolina at Greensboro
Venue:
Communications of the ACM - Medical image modeling
Year:
2005

Citing 5
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Abstract

Web-based businesses succeed by cultivating consumers' trust, starting with their beliefs, attitudes, intentions, and willingness to perform transactions at Web sites and with the organizations behind them.