Role of word of mouth in online store loyalty

  • Authors:
  • Dinesh K. Gauri;Amit Bhatnagar;Raghav Rao

  • Affiliations:
  • Whitman School of Management, Syracuse University, NY;University of Wisconsin, Milwaukee;State University of New York at Buffalo

  • Venue:
  • Communications of the ACM - Urban sensing: out of the woods
  • Year:
  • 2008

Quantified Score

Hi-index 0.00

Visualization

Abstract

Comparing online store ratings with other e-store loyalty factors.