Believe it or not: factors influencing credibility on the Web
Journal of the American Society for Information Science and Technology
Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption
Information Systems Research
Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective
Information Systems Research
Eliciting Informative Feedback: The Peer-Prediction Method
Management Science
Role of word of mouth in online store loyalty
Communications of the ACM - Urban sensing: out of the woods
International Journal of Electronic Commerce
Computers in Human Behavior
Information and Management
Recovery of online service: Perceived justice and transaction frequency
Computers in Human Behavior
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Decision Support Systems
The influence of online word-of-mouth on long tail formation
Decision Support Systems
Hi-index | 0.00 |
This study combines the Yale Model and Attribution Theory to examine the interaction among message, source, receiver characteristics, and receiver perceptions of information credibility. Receivers were examined as to whether negative messages would influence their perception and actual adoption. This was an experimental study that adopted Starbucks as the research context. 502 valid questionnaires were collected. The data analysis results indicated that both consensus and vividness led to information receivers forming external attributions and perceiving information as credible; receiver brand commitment had a moderating effect on both relationships. Additionally, external attributions about writers had a positive and direct relationship with source credibility but not with information credibility. Source credibility had a positive influence on receiver information credibility but not on negative e-WOM adoption. Based on the results and findings, this study suggested that companies should construct their own communication platform to collect negative consumer comments. In terms of brand commitment, they must establish brand commitment through marketing activities and corporate social responsibility policies in order to mitigate the effect of negative e-WOM messages.