Personalization in business-to-customer interaction
Communications of the ACM - The Adaptive Web
Personalized multimedia information access
Communications of the ACM - The Adaptive Web
E-Profit: High-Payoff Strategies for Capturing the E-Commerce Edge
E-Profit: High-Payoff Strategies for Capturing the E-Commerce Edge
Internet World Guide to One-to-One Web Marketing
Internet World Guide to One-to-One Web Marketing
30,000 hits may be better than 300: precision anomalies in internet searches
Journal of the American Society for Information Science and Technology
The Role of the Management Sciences in Research on Personalization
Management Science
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Persuasion in Recommender Systems
International Journal of Electronic Commerce
Context-based market basket analysis in a multiple-store environment
Decision Support Systems
A semantic-expansion approach to personalized knowledge recommendation
Decision Support Systems
Expert Systems with Applications: An International Journal
Personalization and choice behavior: the role of personality traits
ACM SIGMIS Database
Do online buying behaviour and attitudes to web personalization vary by age group?
Proceedings of the 2008 annual research conference of the South African Institute of Computer Scientists and Information Technologists on IT research in developing countries: riding the wave of technology
A comparative user study on rating vs. personality quiz based preference elicitation methods
Proceedings of the 14th international conference on Intelligent user interfaces
Factor structure of web site creativity
Computers in Human Behavior
International Journal of Electronic Commerce
Psychological reactance to online recommendation services
Information and Management
The effects of the amount of information on cognitive responses in online purchasing tasks
Electronic Commerce Research and Applications
Persuasion theories and IT design
PERSUASIVE'07 Proceedings of the 2nd international conference on Persuasive technology
Electronic Commerce Research and Applications
Timing of Adaptive Web Personalization and Its Effects on Online Consumer Behavior
Information Systems Research
Commenders: A recommendation procedure for online book communities
Electronic Commerce Research and Applications
Empirical Analysis of the Impact of Recommender Systems on Sales
Journal of Management Information Systems
International Journal of Electronic Commerce
Persuasive features in six weight loss websites: a qualitative evaluation
PERSUASIVE'10 Proceedings of the 5th international conference on Persuasive Technology
Practical findings from applying the PSD model for evaluating software design specifications
PERSUASIVE'10 Proceedings of the 5th international conference on Persuasive Technology
Argument form and spokesperson type: The recommendation strategy of virtual salespersons
International Journal of Information Management: The Journal for Information Professionals
A group recommendation system for online communities
International Journal of Information Management: The Journal for Information Professionals
Explaining the user experience of recommender systems
User Modeling and User-Adapted Interaction
Reciprocity in effort to personalize: examining perceived effort as a signal for quality
Proceedings of the 14th Annual International Conference on Electronic Commerce
The effects of location personalization on individuals' intention to use mobile services
Decision Support Systems
Utility-based association rule mining: A marketing solution for cross-selling
Expert Systems with Applications: An International Journal
Cue consistency and page value perception: Implications for web-based catalog design
Information and Management
Creating a Taxonomy for Mobile Commerce Innovations Using Social Network and Cluster Analyses
International Journal of Electronic Commerce
Online Social Advertising via Influential Endorsers
International Journal of Electronic Commerce
Mobile messages as a tool to stimulate learning activities
ACE '11 Proceedings of the Thirteenth Australasian Computing Education Conference - Volume 114
A study of customization for online business
HCI'13 Proceedings of the 15th international conference on Human Interface and the Management of Information: information and interaction for learning, culture, collaboration and business - Volume Part III
The language that gets people to give: phrases that predict success on kickstarter
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
Computers in Human Behavior
An examination of negative e-WOM adoption: Brand commitment as a moderator
Decision Support Systems
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With advances in tracking and database technologies, firms are increasingly able to understand their customers and translate this understanding into products and services that appeal to them. Technologies such as collaborative filtering, data mining, and click-stream analysis enable firms to customize their offerings at the individual level. While there has been a lot of hype about web personalization recently, our understanding of its effectiveness is far from conclusive. Drawing on the elaboration likelihood model (ELM) literature, this research takes the view that the interaction between a firm and its customers is one of communicating a persuasive message to the customers driven by business objectives. In particular, we examine three major elements of a web personalization strategy: level of preference matching, recommendation set size, and sorting cue. These elements can be manipulated by a firm in implementing its personalization strategy. This research also investigates a personal disposition, need for cognition, which plays a role in assessing the effectiveness of web personalization. Research hypotheses are tested using 1,000 subjects in three field experiments based on a ring-tone download website. Our findings indicate the saliency of these variables in different stages of the persuasion process. Theoretical and practical implications of the findings are discussed.