Perceived gratifications of online media service use among potential users
Telematics and Informatics
Expert-Driven Validation of Rule-Based User Models in Personalization Applications
Data Mining and Knowledge Discovery
User Modeling and User-Adapted Interaction
A Review and Analysis of Commercial User Modeling Servers for Personalization on the World Wide Web
User Modeling and User-Adapted Interaction
Buyer's customized directory management over seller's e-catalogs: logic programming approach
Decision Support Systems - Special issue: Agents and e-commerce business models
IHM '02 Proceedings of the 14th French-speaking conference on Human-computer interaction (Conférence Francophone sur l'Interaction Homme-Machine)
Personalised hypermedia presentation techniques for improving online customer relationships
The Knowledge Engineering Review
Fuzzy Web Ad Selector Based on Web Usage Mining
IEEE Intelligent Systems
Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective
Information Systems Research
International Journal of Electronic Commerce
Integrating web mining and neural network for personalized e-commerce automatic service
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
WSEAS Transactions on Information Science and Applications
A preference scoring technique for personalized advertisements on Internet storefronts
Mathematical and Computer Modelling: An International Journal
An intelligent framework for e-government personalized services
Proceedings of the 14th Annual International Conference on Digital Government Research
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From the Publisher:Experts Allen, Kania, and Yaeckel get you up to speed on all the hot new Web technologies that marketers are using to forge lasting relationships, one customer at a time. With the help of case studies of some of the most successful one-to-one Web marketing initiatives, they show you exactly how those technologies are being employed to customize offerings and create dialogs with customers. They provide valuable lessons, tips, and guidelines on how to make the best technology selections for your budget and goals, and plan a successful one-to-one Web marketing initiative; build relationships with customers using personalization, push, interactivity, telephone and A/V conferencing, e-mail, virtual community, and other cutting-edge Web technologies; and integrate one-to-one Web marketing strategies with other processes and systems, such as customer service and support and databases.