The electronic bulletin board: a computer-driven mass medium
Computers and the Social Sciences
Multivariate data analysis with readings (2nd ed.)
Multivariate data analysis with readings (2nd ed.)
The diffusion and impacts of information technology in households
Oxford Surveys in Information Technology
How do technologies relate to the repertoire of information sources?
Telematics and Informatics
Exploring the role of media uses and gratifications in multimedia cable adoption
Telematics and Informatics
Internet World Guide to One-to-One Web Marketing
Internet World Guide to One-to-One Web Marketing
A web for all reasons: uses and gratifications of internet components for political information
Telematics and Informatics - An interdisciplinary journal on the social impacts of new technologies
Online knowledge communities: future trends and research issues
International Journal of Web Based Communities
Assessing new cell phone text and video services
Telecommunications Policy
Why do people share news in social media?
AMT'11 Proceedings of the 7th international conference on Active media technology
News sharing in social media: The effect of gratifications and prior experience
Computers in Human Behavior
Motives for Facebook use and expressing "true self" on the Internet
Computers in Human Behavior
Research Report: An exploration of the potential educational value of Facebook
Computers in Human Behavior
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As competition for audience revenues intensifies in the newly competitive media environment, programmers are hoping to harness the potential of the Internet. The present study explores potential online media service access in light of motivational factors, existing media use level, home communication technology infrastructure and demographic attributes. Findings indicate that perceived gratification expectation dimensions were strong predictors of likely online media service use. Although traditional media use was largely perceived as irrelevant to online media content access, online service was seen as a functional supplement to traditional media instead of a complement or displacement mechanism. An existing communication technology cluster in the home was not found to be predictive of likely online service adoption, as it might not have been deemed "functionally interdependent" of the online service. The younger babyboomers and post-babyboomers fit the profile of a likely online media service adopter, as characterized by their age and educational level.