Applied multivariate statistics for the social sciences
Applied multivariate statistics for the social sciences
Digital literacy
Exploring the role of media uses and gratifications in multimedia cable adoption
Telematics and Informatics
The World Wide Web: A Mass Communication Perspective
The World Wide Web: A Mass Communication Perspective
Understanding Internet usage: a social-cognitive approach to uses and gratifications
Social Science Computer Review
Perceived gratifications of online media service use among potential users
Telematics and Informatics
From here to obscurity?: media substitution theory and traditional media in an on-line world
Journal of the American Society for Information Science and Technology
Trends in Internet information behavior, 2000–2004
Journal of the American Society for Information Science and Technology
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This study examines what online activities politically interested Internet users regularly engage in and how online activities are linked to motivations for using the Internet. This study found that politically interested web users were motivated to go online for different reasons than the general public and therefore they participated in different activities online. However, only for entertainment sites did audience activity serve as an important intervening variable between gratifications sought and obtained.