Believe it or not: factors influencing credibility on the Web
Journal of the American Society for Information Science and Technology
Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption
Information Systems Research
Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective
Information Systems Research
When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
Journal of Management Information Systems
The effect of negative online consumer reviews on product attitude: An information processing view
Electronic Commerce Research and Applications
Do online reviews matter? - An empirical investigation of panel data
Decision Support Systems
Electronic Commerce Research and Applications
International Journal of Electronic Commerce
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The current study proposes a model to test whether online review valence and attributes have an effect on credibility, and whether regulatory focus and subjective knowledge have moderating effects. Three hundred nineteen university students participated in online experiments with a 2 (positive vs. negative review valence) by 2 (objective vs. subjective review attributes) between subject design. The experiment demonstrated that objective and negative online reviews have a significant positive and negative impact, respectively, on message credibility, which affects review adoption. The results also showed that the moderating effect produced by objective information and a consumer's subjective knowledge is supported. This study contributes to explaining the inconsistent results between review valence/attribute and credibility found in previous studies.