Impact of design methods on decision support systems success: an empirical assessment
Information and Management
Internet browsing and searching: user evaluations of category map and concept space techniques
Journal of the American Society for Information Science - Special topic issue: artificial intelligence techniques for emerging information systems applications
The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach
Information Systems Research
Quality and effectiveness in web-based customer support systems
Information and Management
Beyond accuracy: what data quality means to data consumers
Journal of Management Information Systems
International Journal of Electronic Commerce
Are We Trapped by Majority Influences in Electronic Word-of-Mouth?
Proceedings of the 13th International Conference on Human-Computer Interaction. Part I: New Trends
A helpfulness modeling framework for electronic word-of-mouth on consumer opinion platforms
ACM Transactions on Intelligent Systems and Technology (TIST)
Informing decisions: how people use online rating information to make choices
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Expert Systems with Applications: An International Journal
Electronic Commerce Research and Applications
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Decision Support Systems
How impulsivity affects consumer decision-making in e-commerce
Electronic Commerce Research and Applications
Why different motives matter in sustaining online contributions
Electronic Commerce Research and Applications
Negative online word-of-mouth: Behavioral indicator or emotional release?
Computers in Human Behavior
International Journal of Online Marketing
The Mediating Effect of Brand Trust Between Online Customer Reviews and Willingness to Buy
Journal of Electronic Commerce in Organizations
Electronic Commerce Research and Applications
Computers in Human Behavior
International Journal of Information Management: The Journal for Information Professionals
| Hi-index | 0.00 |
Online consumer reviews provide product information and recommendations from the customer perspective. This study investigates the effects of negative online consumer reviews on consumer product attitude. In particular, it examines the proportion and quality of negative online consumer reviews from the perspective of information processing. The elaboration likelihood model is used to explain the persuasive effect of the proportion and quality depending on product involvement. A high proportion of negative online consumer reviews elicits a conformity effect. As the proportion of negative online consumer reviews increases, high-involvement consumers tend to conform to the perspective of reviewers, depending on the quality of the negative online consumer reviews; in contrast, low-involvement consumers tend to conform to the perspective of reviewers regardless of the quality of the negative online consumer reviews. The experiment in this study uses 248 college students in Korea. The proposed hypotheses are tested by three-way analysis of covariance.