A framework for understanding human factors in web-based electronic commerce
International Journal of Human-Computer Studies
A constraint satisfaction approach to predicting skilled interactive cognition
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
The effect of negative online consumer reviews on product attitude: An information processing view
Electronic Commerce Research and Applications
SNIF-ACT: a cognitive model of user navigation on the world wide web
Human-Computer Interaction
Provably bounded-optimal agents
Journal of Artificial Intelligence Research
Swayed by friends or by the crowd?
SocInfo'12 Proceedings of the 4th international conference on Social Informatics
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In this paper we investigate how people use online rating information to inform decision making. We examine whether a theory of searching for information to discriminate between alternative choices can explain behavior, and we contrast it to the normative theory. Partly in accord with the theory, findings from a controlled experiment suggest that in an environment dominated by positive reviews, such as the World-Wide Web, people gather more information for the best alternative under consideration, and they take more time to inspect reviews of lower rating. We discuss the theoretical and experimental implications, and propose a bounded optimal account of the way in which people acquire information in service of decision making.