Shiny happy people building trust?: photos on e-commerce websites and consumer trust
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Predicting Online Purchase Behavior: Replications and Test of Competing Models
HICSS '01 Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 7 - Volume 7
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
The effect of negative online consumer reviews on product attitude: An information processing view
Electronic Commerce Research and Applications
Electronic Commerce Research and Applications
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
Electronic Commerce Research and Applications
International Journal of Electronic Commerce
Journal of Management Information Systems
IEEE Transactions on Knowledge and Data Engineering
International Journal of Information Management: The Journal for Information Professionals
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Decision Support Systems
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A web-based experiment (N=201) examined (a) how the quality of online product reviews affects the participants' acceptance of the reviews as well as their evaluations of the sources and (b) how such effects vary depending on the product type and the availability of reviewers' photos. For the product type, an experience good (computer game) whose quality is difficult to assess before firsthand experience and a search good (vitamin) whose quality can be easily evaluated by reading a product description were compared. After reading overall positive reviews, those exposed to the high-quality (vs. low-quality) reviews evaluated the product more positively, which in turn, led to a stronger purchase intention. However, review quality also had a negative direct effect on the purchase intention for the experience good, with no corresponding effect for the search good. High-quality reviews induced more positive evaluations of the reviewers (primary source), but they enhanced website evaluation (secondary source) only when the reviewers' photos were present, suggesting that such visual cues may facilitate systematic message processing.