CHI '91 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Assessing IT usage: the role of prior experience
MIS Quarterly
The invisible computer
Trust Transfer on the World Wide Web
Organization Science
Measuring Factors that Influence the Success of Internet Commerce
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Understanding the Psychology of Internet Behaviour: Virtual Worlds, Real Lives
Understanding the Psychology of Internet Behaviour: Virtual Worlds, Real Lives
Affective affordances: Improving interface character engagement through interaction
International Journal of Human-Computer Studies - Human-computer interaction research in the managemant information systems discipline
Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective
Information Systems Research
The Role of System Trust in Business-to-Consumer Transactions
Journal of Management Information Systems
Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies
Journal of Management Information Systems
International Journal of Electronic Commerce
How Hypertext Links Influence Consumer Perceptions to Build and Degrade Trust Online
Journal of Management Information Systems
International Journal of Electronic Commerce
Journal of Management Information Systems
Journal of Management Information Systems
Does Competition Promote Trust and Trustworthiness in Online Trading? An Experimental Study
Journal of Management Information Systems
Trust-Assuring Arguments in B2C E-commerce: Impact of Content, Source, and Price on Trust
Journal of Management Information Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
User acceptance of hedonic information systems
MIS Quarterly
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This study investigates the impact of hyperlink affordance, psychological reactance, perceived loss of freedom, perceived business tie between sites, and trust in source site, on trust in target site. Hyperlink affordance represents the extent that the Web encourages users' behavior. Perceived loss of freedom is based on psychological reactance, which refers to the extent that users react to hyperlink affordance. In order to examine the research model, this study used 305 responses from Korean users to conduct three experiments: (1) evaluate trust transfer from the online source Web site to another online target site (Experiment 1), (2) evaluate trust transfer from an online site to an offline target site (Experiment 2), and (3) evaluate trust transfer from an offline site to an online target site (Experiment 3). Trust is transferred from source to target site in the test results of all three models. The hyperlink affordance affects trust transfer in the test results of Experiment 1. Perceived loss of freedom based on psychological reactance negatively affects trust transfer in the test results of Experiments 2 and 3, which decreases the effect of hyperlink affordances on trust transfer. The perceived business tie between sites affects trust transfer in the test results of Experiment 3. The study provides insights into the application of trust transfer in various settings of source and target site in online and offline business.