Mobile commerce adoption in China and the United States: a cross-cultural study

Authors:
Hua Dai;Prashant C. Palvi
Affiliations:
UNC Greensboro, Greensboro, NC, USA;UNC Greensboro, Greensboro, NC, USA
Venue:
ACM SIGMIS Database
Year:
2009

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Abstract

Mobile communication technologies have penetrated consumer markets throughout the world. Mobile commerce is likely to make a strong influence on business activities, consumer behavior, as well as national and global markets. Thus the identification of factors that influence mobile commerce adoption has significant value. In a global context, this study identified nine factors affecting mobile commerce adoption based on published research in MIS. These factors were investigated in China and the United States, and a comparative examination was conducted. A survey was conducted on 190 individual mobile commerce users in China and USA. Results show that there are several significant differences among the antecedents and their impacts on consumer intention to use mobile commerce in the two cultural settings. The study provides a number of practical insights and informs vendors seeking to enter the Chinese and the US marketplace with specific information on user perspectives.