Gender Differences in Perceptions and Use of Communication Technologies: A Diffusion of Innovation Approach

Authors:
Virginia Ilie;Craig Van Slyke;Gina Green;Hao Lou
Affiliations:
University of Central Florida, USA;University of Central Florida, USA;Baylor University, USA;Ohio University, USA
Venue:
Information Resources Management Journal
Year:
2005

Citing 16
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Abstract

Understanding the factors influencing users' adoption and use of emerging information technologies is a critical issue for researchers and practitioners. This research aims to deepen our understanding of the underlying phenomena of technology adoption and use by examining whether there are gender differences in the importance of the perceived innovation characteristics on communication technologies use intentions. Specifically, we investigate whether gender moderates the influence of perceived relative advantage, compatibility, ease of use, visibility, result demonstrability and critical mass on intentions to use a communication technology: instant messaging. Results suggest a strong moderation effect of gender between perceptions of relative advantage, ease of use, visibility, result demonstrability, critical mass and use intentions. Contributions and future directions for research are presented.