ACM SIGMIS Database - Special issue on adoption, diffusion, and infusion of IT
Information System Success: Individual and Organizational Determinants
Management Science
A theoretical model of intentional social action in online social networks
Decision Support Systems
Network Externalities and Technology Use: A Quantitative Analysis of Intraorganizational Blogs
Journal of Management Information Systems
Imagined communities: awareness, information sharing, and privacy on the facebook
PET'06 Proceedings of the 6th international conference on Privacy Enhancing Technologies
Information Resources Management Journal
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Online professional social networks have become a noteworthy tool to help professionals create, strengthen, and maintain valuable business connections. However, the question remains as to who is actually using online professional social networks and how the diffusion of the social network has occurred. Looking at diffusion and usage through innovation diffusion theory, critical mass and a network effects lens, this paper seeks to examine the diffusion of an online professional social network LinkedIn for a specific population of university business schools. Using longitudinal analysis 2008 compared to 2011 our findings advocate network dynamics of homogeneous populations display consistent patterns of participation and non-participation. The authors' findings suggest LinkedIn diffusion is not consistent across all business schools examined. A greater critical mass and network effect appears to have been achieved across larger research universities when compared to smaller university populations. An analysis of the results and future research directions are presented.