A social process model of user-analyst relationships
MIS Quarterly
Measuring system usage: implications for IS theory testing
Management Science
Empirical evaluation of the revised technology acceptance model
Management Science
On risk, convenience, and Internet shopping behavior
Communications of the ACM
Initial trust, perceived risk, and the adoption of internet banking
ICIS '00 Proceedings of the twenty first international conference on Information systems
The technology acceptance model and the World Wide Web
Decision Support Systems
Gender differences in perceptions of web-based shopping
Communications of the ACM - Evolving data mining into solutions for insights
Extended technology acceptance model of internet utilization behavior
Information and Management
On the Depth and Dynamics of Online Search Behavior
Management Science
An empirical assessment of a modified technology acceptance model
Journal of Management Information Systems - Special section: Strategic and competitive information systems
International Journal of Electronic Commerce
System deep usage in post-acceptance stage: a literature review and a new research framework
International Journal of Business Information Systems
Electronic Commerce Research and Applications
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Customer Knowledge Management and E-commerce: The role of customer perceived risk
International Journal of Information Management: The Journal for Information Professionals
Evaluating and ranking hotels offering e-service by integrated approach of Webqual and fuzzy AHP
International Journal of Business Information Systems
Hi-index | 0.00 |
Various studies have investigated the effect of risk perception of consumers on their intention to purchase products online. However, it remains to be shown how the effect of risk perception on intention to purchase online differs across gender or across categories of products being purchased. More importantly, it is important to understand whether gender and product category, together, have a moderating role in influencing the relationship between perceived risk and intention to purchase. In this paper, the role of gender and product category, in moderating the impact of perceived risk on intention to purchase, is examined. Analysis from a survey of 183 respondents, based on their interaction with two specific websites, reveals that gender, by itself, does not directly impact the relationship between perceived risk and intention to purchase, indicating the levelling off of the online gender gap. However, the gender effect manifests itself when analysed in association with product category, indicating that males and females do differ in their risk perception based on the category of product being purchased. We provide the implications of this finding for theory and research on internet.