Persuasive system design: state of the art and future directions

  • Authors:
  • Kristian Torning;Harri Oinas-Kukkonen

  • Affiliations:
  • Stanford University, Stanford, CA;University of Oulu, Oulu, Finland and Stanford University, Stanford, CA

  • Venue:
  • Proceedings of the 4th International Conference on Persuasive Technology
  • Year:
  • 2009

Quantified Score

Hi-index 0.00

Visualization

Abstract

This paper provides an overview of the current state of the art in persuasive systems design. All peer-reviewed full papers published at the first three International Conferences on Persuasive Technology were analyzed employing a literature review framework. Results from this analysis are discussed and directions for future research are suggested. Most research papers so far have been experimental. Five out of six of these papers (84.4%) have addressed behavioral change rather than an attitude change. Tailoring, tunneling, reduction and social comparison have been the most studied methods for persuasion. Quite, surprisingly ethical considerations have remained largely unaddressed in these papers. In general, many of the research papers seem to describe the investigated persuasive systems in a relatively vague manner leaving room for some improvement.