Personalized persuasive technology: development and validation of scales for measuring persuadability

Authors:
Marc Busch;Johann Schrammel;Manfred Tscheligi
Affiliations:
CURE --- Center for Usability Research & Engineering, Vienna, Austria;CURE --- Center for Usability Research & Engineering, Vienna, Austria;CURE --- Center for Usability Research & Engineering, Vienna, Austria,ICT&S Center, University of Salzburg, Salzburg, Austria
Venue:
PERSUASIVE'13 Proceedings of the 8th international conference on Persuasive Technology
Year:
2013

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Abstract

In this study we develop and validate an inventory for measuring persuadability to selected persuasive strategies. The development of the initial inventory was successful by means of internal consistency and item-scale correlation for the persuasive strategies rewards, competition, social comparison, trustworthiness and social learning. The inventory can be used to estimate susceptibility to persuasive strategies to personalize persuasive technology according to the users' personality based on self-reports. This can help system designers to make informed design decisions and to adapt persuasive technology.