Comparative analysis of recognition and competition as features of social influence using twitter

Authors:
Agnis Stibe;Harri Oinas-Kukkonen
Affiliations:
Oulu Advanced Research on Software and Information Systems, Department of Information Processing Science, University of Oulu, Oulu, Finland;Oulu Advanced Research on Software and Information Systems, Department of Information Processing Science, University of Oulu, Oulu, Finland
Venue:
PERSUASIVE'12 Proceedings of the 7th international conference on Persuasive Technology: design for health and safety
Year:
2012

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Abstract

This paper studies how and to what extent social influence design principles can persuade people to participate in sharing their feedback. For this reason, a Twitter-based system was designed with persuasive software features of social influence at its core. The effects of recognition and competition features were tested in a pilot study in two computer rooms simultaneously. Their effects on the behavior of simulated airline travelers were compared. The main result of this study provides evidence of several positive effects, especially regarding the persuasive powers of recognition in a system's design.