Behavior wizard: a method for matching target behaviors with solutions

Authors:
B. J. Fogg;Jason Hreha
Affiliations:
Persuasive Technology Lab @ Stanford University;Persuasive Technology Lab @ Stanford University
Venue:
PERSUASIVE'10 Proceedings of the 5th international conference on Persuasive Technology
Year:
2010

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Abstract

We present a method for matching target behaviors with solutions for achieving those behaviors. Called the Behavior Wizard, this method first classifies behavior change targets into one of 15 types. Later stages focus on triggers for the target behaviors and on relevant theories and techniques. This new approach to persuasive design, as well as the terminology we propose, can lead to insights into the patterns of behavior change. The Behavior Wizard can also increase success rates in academic studies and commercial products. The most current version of this method is at www.BehaviorWizard.org.