Persuasive appliances: goal priming and behavioral response to product-integrated energy feedback

Authors:
Teddy McCalley;Florian Kaiser;Cees Midden;Merijn Keser;Maarten Teunissen
Affiliations:
Eindhoven University of Technology, Department of Human-Technology, MB Eindhoven, The Netherlands;Eindhoven University of Technology, Department of Human-Technology, MB Eindhoven, The Netherlands;Eindhoven University of Technology, Department of Human-Technology, MB Eindhoven, The Netherlands;Eindhoven University of Technology, Department of Human-Technology, MB Eindhoven, The Netherlands;Eindhoven University of Technology, Department of Human-Technology, MB Eindhoven, The Netherlands
Venue:
PERSUASIVE'06 Proceedings of the First international conference on Persuasive technology for human well-being
Year:
2006

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Abstract

Previous studies have shown the embedding of feedback dialogue in electronic appliances to be a promising energy conservation tool if the correct goal-feedback match is made. The present study is the first in a series planned to explore contextual effects as moderators of both the goal and the feedback. Tentative results are reported of a study where two different levels of alternative goals (related/unrelated) are primed and compared as to theory predictions of their motivational strength. Results suggest enhanced performance when an action-related goal is primed, however, more participants must be included before final conclusions can be drawn.