Using individual, social and economic persuasion techniques to reduce CO2 emissions in a family setting

  • Authors:
  • Miyuki Shiraishi;Yasuyuki Washio;Chihiro Takayama;Vili Lehdonvirta;Hiroaki Kimura;Tatsuo Nakajima

  • Affiliations:
  • Waseda University;Waseda University;Waseda University;Helsinki Institute for Information Technology;Waseda University;Waseda University

  • Venue:
  • Proceedings of the 4th International Conference on Persuasive Technology
  • Year:
  • 2009

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Abstract

This paper presents EcoIsland, which is a system persuading individuals and families to change their lifestyle patterns to reduce CO2 emissions. EcoIsland visualizes the user's current eco-friendly behavior as an island shared by his/her family members. Several persuasive techniques developed in behaviorism, social psychology, and economy are used to offer incentives to him/her to encourage eco-friendly behavior. We examine and compare the implementation and effectiveness of different types of persuasive techniques in several user studies.