Analyzing the persuasion context of the persuasive systems design model with the 3D-RAB model

Authors:
Isaac Wiafe;Muna M. Alhammad;Keiichi Nakata;Stephen R. Gulliver
Affiliations:
Informatics Research Centre, Henley Business School, Whiteknights, University of Reading, Reading, UK;Informatics Research Centre, Henley Business School, Whiteknights, University of Reading, Reading, UK;Informatics Research Centre, Henley Business School, Whiteknights, University of Reading, Reading, UK;Informatics Research Centre, Henley Business School, Whiteknights, University of Reading, Reading, UK
Venue:
PERSUASIVE'12 Proceedings of the 7th international conference on Persuasive Technology: design for health and safety
Year:
2012

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Abstract

Research into design methodology is one of the most challenging issues in the field of persuasive technology. However, the introduction of the Persuasive Systems Design model, and the consideration of the 3-Dimensional Relationship between Attitude and Behavior, offer to make persuasive technologies more practically viable. In this paper we demonstrate how the 3-Dimensional Relationship between Attitude and Behavior guides the analysis of the persuasion context in the Persuasive System Design model. As a result, we propose a modification of the persuasion context and assert that the technology should be analyzed as part of strategy instead of event.