Reinforcing preliminary design strategy selection guidelines with insight from Fogg's behaviour grid

Authors:
Johannes Zachrisson Daae;Casper Boks
Affiliations:
Norwegian University of Science and Technology (NTNU), Trondheim, Norway;Norwegian University of Science and Technology (NTNU), Trondheim, Norway
Venue:
Proceedings of the 6th International Conference on Persuasive Technology: Persuasive Technology and Design: Enhancing Sustainability and Health
Year:
2011

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Abstract

In 2010, Zachrisson & Boks presented a set of preliminary guidelines for when different types of design strategies should be applied, according to information about the user and the context [1]. This paper describes an investigation of how these guidelines may be reinforced by combining them with insight about the selection of design strategies from Fogg's behaviour grid [2]. The conclusion is that the suggestions from Fogg's behaviour grid of requirements for behaviour change according to the type of change, and the sequence to address these requirements, may add valuable insight to the guidelines. In addition, there are some factors affecting behaviour that are not covered by the guidelines, which could be included.