Factors that persuade continued use of Facebook among new members

  • Authors:
  • Susan Shepherd Ferebee;James Wayne Davis

  • Affiliations:
  • University of Phoenix, Tucson, AZ;University of Phoenix, Tucson, AZ

  • Venue:
  • Proceedings of the 4th International Conference on Persuasive Technology
  • Year:
  • 2009

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Abstract

This research examines whether there are any behavioral determinants of new members' continued participation in Facebook. The behaviors observed were use of the Facebook interaction points: posting a profile picture, posting to the wall, status posting, joining a group, using applications, posting additional photos, and receiving communication from others. In addition, the factor of gender was examined, as was the question of whether relationships existed between a new member's continued Facebook participation and the use of specific interaction points. From the results, it is clear there are a number of significant relationships, and it is these relationships that are reported in this paper. Finally, the question of what useful investigations might follow this study is discussed.