Evaluating e-commerce functionality with a focus on customer service

Authors:
Nancy J. Lightner
Affiliations:
Appalachian State University, Boone, NC
Venue:
Communications of the ACM - Voting systems
Year:
2004

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Abstract

B2C Web sites allow companies to present their unique advantages, as long as they provide the necessary customer service. This checklist will help developers create more effective B2C sites.