Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
Extrinsic versus intrinsic motivations for consumers to shop on-line
Information and Management
Consumer behavior in online game communities: A motivational factor perspective
Computers in Human Behavior
Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers
Information and Management
Understanding Determinants of Online Consumer Satisfaction: A Decision Process Perspective
Journal of Management Information Systems
How Hypertext Links Influence Consumer Perceptions to Build and Degrade Trust Online
Journal of Management Information Systems
Individual Trust in Online Firms: Scale Development and Initial Test
Journal of Management Information Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
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This study takes an approach rooted in information economics to conceptualize and empirically examine the signal-based determinant of online customer loyalty and its antecedents and consequences. The authors test the proposed hypotheses using data obtained from three large online retailers. As an important insight, this research reveals that an e-tailer's competitive equity has a strong, positive effect on relationship investments and loyalty intentions. In addition, using quantile regression analysis, this study clarifies some issues in existing literature by showing that online consumers are motivated by different rules of exchange, depending on their loyalty levels. Finally, the authors discuss the managerial implications of their findings, as well as several important research issues and future research avenues.