Understanding user behavior in online feedback reporting

  • Authors:
  • Arjun Talwar;Radu Jurca;Boi Faltings

  • Affiliations:
  • Ecole Polytechnique Fédérale de Lausanne (EPFL), Lausanne, Switzerland;Ecole Polytechnique Fédérale de Lausanne (EPFL), Lausanne, Switzerland;Ecole Polytechnique Fédérale de Lausanne (EPFL), Lausanne, Switzerland

  • Venue:
  • Proceedings of the 8th ACM conference on Electronic commerce
  • Year:
  • 2007

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Abstract

Online reviews have become increasingly popular as a way to judge the quality of various products and services. Previous work has demonstrated that contradictory reporting and underlying user biases make judging the true worth of a service difficult. In this paper, we investigate underlying factors that influence user behavior when reporting feedback. We look at two sources of information besides numerical ratings: linguistic evidence from the textual comment accompanying a review, and patterns in the time sequence of reports. We first show that groups of users who amply discuss a certain feature are more likely to agree on a common rating for that feature. Second, we show that a user's rating partly reflects the difference between true quality and prior expectation of quality as inferred from previous reviews. Both give us a less noisy way to produce rating estimates and reveal the reasons behind user bias.Our hypotheses were validated by statistical evidence from hotel reviews on the TripAdvisor website.