Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
Lurker demographics: counting the silent
Proceedings of the SIGCHI conference on Human Factors in Computing Systems
The Virtual Community: Homesteading on the Electronic Frontier
The Virtual Community: Homesteading on the Electronic Frontier
Community Building on the Web: Secret Strategies for Successful Online Communities
Community Building on the Web: Secret Strategies for Successful Online Communities
The Psychology of the Internet
The Psychology of the Internet
Doing Internet Research: Critical Issues and Methods for Examining the Net
Doing Internet Research: Critical Issues and Methods for Examining the Net
Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition)
Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition)
Using Online Conversations to Study Word-of-Mouth Communication
Marketing Science
Discovering company revenue relations from news: A network approach
Decision Support Systems
Impact of social neighborhood on diffusion of innovation S-curve
Decision Support Systems
A pervasive P3P-based negotiation mechanism for privacy-aware pervasive e-commerce
Decision Support Systems
MCBANTA'11 Proceedings of the 12th WSEAS international conference on Mathematics and computers in biology, business and acoustics
Virtual cultural heritage consumption: a 3D learning experience
International Journal of Technology Enhanced Learning
The Signaling Role of IT Features in Influencing Trust and Participation in Online Communities
International Journal of Electronic Commerce
Communication and online business opportunities in virtual environment: Second Life
International Journal of Web Based Communities
Understanding web enjoyment experiences and informal learning: A study in a museum context
Decision Support Systems
Electronic Commerce Research
Vehicle defect discovery from social media
Decision Support Systems
Online social networks: A survey of a global phenomenon
Computer Networks: The International Journal of Computer and Telecommunications Networking
Perceptions of web knowledge and usability: When sex and experience matter
International Journal of Human-Computer Studies
User community discovery from multi-relational networks
Decision Support Systems
What's buzzing in the blizzard of buzz? Automotive component isolation in social media postings
Decision Support Systems
Social Science Computer Review
Communication in virtual world: Second life and business opportunities
Information Systems Frontiers
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Increasingly, consumers interact through the Internet to share their knowledge, experiences, and opinions. Consequently, 'word-of-mouse' has become a significant market force that influences consumer decision-making. On the basis of extensive quantitative and qualitative research, the authors sketch how consumers make use of virtual communities as social and information networks, and how this affects their decision-making processes. We present three studies that address (i) determinants and effects of virtual community influence on the consumer decision process; (ii) virtual community participation patterns; and (iii) discussion practices of the most active community members. Key implications for managers, marketers, and market researchers are discussed.