Vehicle defect discovery from social media

  • Authors:
  • Alan S. Abrahams;Jian Jiao;G. Alan Wang;Weiguo Fan

  • Affiliations:
  • Department of Business Information Technology, Pamplin College of Business, Virginia Tech, 1007 Pamplin Hall, Blacksburg, VA 24061, United States;Department of Computer Science, Virginia Tech, 114 McBryde Hall, Blacksburg, VA 24061, United States;Department of Business Information Technology, Pamplin College of Business, Virginia Tech, 1007 Pamplin Hall, Blacksburg, VA 24061, United States;Department of Accounting and Information Systems, Pamplin College of Business, Virginia Tech, 3007 Pamplin Hall, Blacksburg, VA 24061, United States

  • Venue:
  • Decision Support Systems
  • Year:
  • 2012

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Abstract

A pressing need of vehicle quality management professionals is decision support for the vehicle defect discovery and classification process. In this paper, we employ text mining on a popular social medium used by vehicle enthusiasts: online discussion forums. We find that sentiment analysis, a conventional technique for consumer complaint detection, is insufficient for finding, categorizing, and prioritizing vehicle defects discussed in online forums, and we describe and evaluate a new process and decision support system for automotive defect identification and prioritization. Our findings provide managerial insights into how social media analytics can improve automotive quality management.