Advances in kernel methods: support vector learning
Advances in kernel methods: support vector learning
An Evaluation of Statistical Approaches to Text Categorization
Information Retrieval
Machine learning in automated text categorization
ACM Computing Surveys (CSUR)
Learning to Classify Text Using Support Vector Machines: Methods, Theory and Algorithms
Learning to Classify Text Using Support Vector Machines: Methods, Theory and Algorithms
A Tutorial on Support Vector Machines for Pattern Recognition
Data Mining and Knowledge Discovery
Text Categorization with Suport Vector Machines: Learning with Many Relevant Features
ECML '98 Proceedings of the 10th European Conference on Machine Learning
Maximum Entropy Markov Models for Information Extraction and Segmentation
ICML '00 Proceedings of the Seventeenth International Conference on Machine Learning
An extensive empirical study of feature selection metrics for text classification
The Journal of Machine Learning Research
Assessing the severity of phishing attacks: A hybrid data mining approach
Decision Support Systems
A platform for situational awareness in operational BI
Decision Support Systems
A diffusion mechanism for social advertising over microblogs
Decision Support Systems
Vehicle defect discovery from social media
Decision Support Systems
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The growing plethoras of social media outlets have sparked both opportunity and concern in how organizations manage their corporate image. While previous research has examined the various problems associated with negative, word-of-mouth transference of information occurring simultaneously throughout many networks in social media, this paper seeks to address social media usage in impression management (IM). Specifically, we seek to answer two questions: Do IM direct-assertive strategies in social media impact a firm's financial performance? And which social media strategies impact a firm's financial performance? To analyze these questions in depth, we use text mining to collect and analyze text from a variety of social network platforms, including blogs, forums, and corporate websites, to assess how such IM strategies impact financial performance. Our results provide text mining validation that social media have a positive impact on IM. We also provide further understanding of how social media strengthens organizations' communication with various internal and external stakeholders. Lastly, we provide future research ideas concerning social media's usage in IM.