Multicast routing in datagram internetworks and extended LANs
ACM Transactions on Computer Systems (TOCS)
Group decision support with the analytic hierarchy process
Decision Support Systems
Referral Web: combining social networks and collaborative filtering
Communications of the ACM
Fab: content-based, collaborative recommendation
Communications of the ACM
Helping Online Customers Decide through Web Personalization
IEEE Intelligent Systems
Maximizing the spread of influence through a social network
Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining
Verbs semantics and lexical selection
ACL '94 Proceedings of the 32nd annual meeting on Association for Computational Linguistics
SNACK: incorporating social network information in automated collaborative filtering
EC '04 Proceedings of the 5th ACM conference on Electronic commerce
Integrating AHP and data mining for product recommendation based on customer lifetime value
Information and Management
How Positive Informational Social Influence Affects Consumers' Decision of Internet Shopping?
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 06
Analysis of topological characteristics of huge online social networking services
Proceedings of the 16th international conference on World Wide Web
Impact of social influence in e-commerce decision making
Proceedings of the ninth international conference on Electronic commerce
Competitive Dynamics in Electronic Networks: A Model and the Case of Interorganizational Systems
International Journal of Electronic Commerce
Discovering cohesive subgroups from social networks for targeted advertising
Expert Systems with Applications: An International Journal
Recommending trusted online auction sellers using social network analysis
Expert Systems with Applications: An International Journal
Modifying inconsistent comparison matrix in analytic hierarchy process: A heuristic approach
Decision Support Systems
Feature weighting in content based recommendation system using social network analysis
Proceedings of the 17th international conference on World Wide Web
Proceedings of the first workshop on Online social networks
The structure of information pathways in a social communication network
Proceedings of the 14th ACM SIGKDD international conference on Knowledge discovery and data mining
Expert Systems with Applications: An International Journal
Identification of influencers - Measuring influence in customer networks
Decision Support Systems
Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the Pay-Per-Click Model
International Journal of Electronic Commerce
Combining Behavioral and Social Network Data for Online Advertising
ICDMW '08 Proceedings of the 2008 IEEE International Conference on Data Mining Workshops
Expert Systems with Applications: An International Journal
Predicting tie strength with social media
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
How opinions are received by online communities: a case study on amazon.com helpfulness votes
Proceedings of the 18th international conference on World wide web
International Journal of Electronic Commerce
A hybrid recommendation technique based on product category attributes
Expert Systems with Applications: An International Journal
An endorser discovering mechanism for social advertising
Proceedings of the 11th International Conference on Electronic Commerce
Extracting influential nodes for information diffusion on a social network
AAAI'07 Proceedings of the 22nd national conference on Artificial intelligence - Volume 2
Power-Law Distributions in Empirical Data
SIAM Review
Expert Systems with Applications: An International Journal
What is Twitter, a social network or a news media?
Proceedings of the 19th international conference on World wide web
Patterns of influence in a recommendation network
PAKDD'06 Proceedings of the 10th Pacific-Asia conference on Advances in Knowledge Discovery and Data Mining
Influential nodes in a diffusion model for social networks
ICALP'05 Proceedings of the 32nd international conference on Automata, Languages and Programming
A preference scoring technique for personalized advertisements on Internet storefronts
Mathematical and Computer Modelling: An International Journal
Service design of consumer data intermediary for competitive individual targeting
Decision Support Systems
Information propagation in microblog networks
Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining
Enhancing financial performance with social media: An impression management perspective
Decision Support Systems
Networked individuals predict a community wide outcome from their local information
Decision Support Systems
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Social media have increasingly become popular platforms for information dissemination. Recently, companies have attempted to take advantage of social advertising to deliver their advertisements to appropriate customers. The success of message propagation in social media depends greatly on the content relevance and the closeness of social relationships. In this paper, considering the factors of user preference, network influence, and propagation capability, we propose a diffusion mechanism to deliver advertising information over microblogging media. Our experimental results show that the proposed model could provide advertisers with suitable targets for diffusing advertisements continuously and thus efficiently enhance advertising effectiveness.