The structure-mapping engine: algorithm and examples
Artificial Intelligence
A translation approach to portable ontology specifications
Knowledge Acquisition - Special issue: Current issues in knowledge modeling
The Copycat project: a model of mental fluidity and analogy-making
Fluid concepts and creative analogies
Fab: content-based, collaborative recommendation
Communications of the ACM
Personalization of Supermarket Product Recommendations
Data Mining and Knowledge Discovery
A mobile knowledge carrier with personalized knowledge provision
Computers and Industrial Engineering - Special issue: Computational intelligence and information technology applications to industrial engineering selected papers from the 33 rd ICC&IE
Expert Systems with Applications: An International Journal
A mobile knowledge carrier with personalized knowledge provision
Computers and Industrial Engineering
An endorser discovering mechanism for social advertising
Proceedings of the 11th International Conference on Electronic Commerce
Salesman-like recommendation system based on visitor product knowledge and browsing actions
ISTASC'09 Proceedings of the 9th WSEAS International Conference on Systems Theory and Scientific Computation
Developing an ontology-supported information integration and recommendation system for scholars
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Engineering Applications of Artificial Intelligence
Property-based collaborative filtering for health-aware recommender systems
Expert Systems with Applications: An International Journal
A diffusion mechanism for social advertising over microblogs
Decision Support Systems
Online Social Advertising via Influential Endorsers
International Journal of Electronic Commerce
A prediction framework based on contextual data to support Mobile Personalized Marketing
Decision Support Systems
Hi-index | 12.06 |
Plethora of cellular phones has been increasingly driving the spread of e-commerce mechanisms running on mobile devices. For instance, mobile marketing fulfills the wireless delivery (to the devices of mobile users) of the recommended product information and even one-to-one recommendations. One-to-one recommendation not only reduces the time that customers have to expend to for attaining appropriate products, but also is a method to engender customer values and develop the long-term customer relationships. This paper presents a one-to-one recommendation mechanism that iteratively takes as inputs the audio customer messages (together with product information) and produces personalized product analogy structures (that subsequently drive the generation of personalized heterogeneous product recommendations) based on the coupled clustering algorithm. The personalized product analogy structures also evolve as the messages (of the correspondent customer) grow. We have implemented the mechanism with J2EE Web Service that has produced fairly promising evaluation results.